Club Taco was a new street food concept founded by two Oxford entrepreneurs with a simple ambition: bring authentic birria tacos to the city.

None Other Studios was commissioned to create a distinctive visual identity that could launch the business with confidence, providing a flexible mark for signage, packaging, merchandise and social media from day one.

As a brand-new venture, Club Taco needed an identity before serving its first customer.

The founders wanted something uncomplicated, memorable and affordable that could establish a recognisable presence across every customer touchpoint without requiring a full brand system.

At the time, Oxford had very little representation of authentic taco street food, creating an opportunity to build a fresh, approachable identity that reflected the energy of the concept while giving the business a professional foundation from launch.

The finished identity provided Club Taco with a simple, adaptable mark that could work consistently across signage, printed materials, merchandise and digital platforms.

Rather than overcomplicating the project, the focus remained on creating a logo that was easy to reproduce, instantly recognisable and practical for a growing street food business.

The result gave the founders a confident visual identity that helped establish the business from day one while leaving plenty of room for the brand to evolve as it grew.

Capabilities

Brand Strategy • Founder Consultancy • Naming • Brand Identity • Logo Design • Typography • Print Collateral • Merchandise • Apparel