Wild Bloom Co. is an independent floristry business founded by McKenzie Flake, specialising in weddings and events, with ambitions to grow into a physical retail space.

Although the business was already trading, it lacked a clear visual identity. None Other Studios was commissioned to create a distinctive logo that could help Wild Bloom Co. feel established and work consistently across its website, social channels and future signage.

Although Wild Bloom Co. was already trading, it lacked a visual identity that reflected the quality of the work or helped it stand apart within a crowded floristry market.

Rather than following familiar botanical aesthetics, the brief was to create something more distinctive while remaining true to the founder’s personality. Inspired by McKenzie’s love of roses and the landscape of the Arizona desert, the identity brought those influences together into a mark that felt both memorable and authentic.

As an early-stage business, the objective wasn’t to build a comprehensive brand system. It was to create a thoughtful identity that could give the business confidence and consistency across its website, social media and signage.

The finished identity gave Wild Bloom Co. a recognisable foundation from which to grow.

The bespoke logo and supporting visual language established a professional presence across the business’s key customer touchpoints while creating something that felt noticeably different from more conventional floristry branding.

For McKenzie, the project delivered more than a logo. It gave the business a clear identity that reflected both the quality of her work and the ambition behind the brand as it continues to develop.

Capabilities | Logo Design • Creative Direction • Typography • Colour Palette • Illustration • Brand Guidelines • Print Collateral • Signage